Snapchat launches into gaming

Faced with fierce competition, the social network Snapchat struggles to stand out. Far from the success of its beginnings, the platform to the ghost is obliged to evolve to keep its users. On Thursday, Snap introduced new features, including a gaming platform.

The year 2018 was chaotic for Snapchat. Indeed, if the revenues have increased, the popularity of the platform continues to decline. While Snapchat has quickly gained users, they have steadily decreased in 2018.

To counter this decline, Snap has decided to incorporate new features presented during the Snap Partner Summit 2019. He hopes to win back young people mobile internet users.

Snap Games, Snapchat gets into the video game

In order to boost the enthusiasm of young users, messaging is adorned with a gaming platform. The latter allows to play instantly and without installation to six games currently. The multiplayer side, therefore, directs the application to a Social Gaming component. You can invite your contacts and have fun with friends on the application.

Developed internally, Bitmoji Party is the flagship of the firm. The game is based on confrontations between friends around 4 mini-games. Other titles available are games developed by third-party studios.

We can discover Spry Fox’s Alphabear Hustle, whose goal is to build a house by searching for words. We also like to count CATS (Crash ArenaTurbo Stars), Drift Race or Zombie Rescue Squad in the cast.

If the list is still thin, this catalog should quickly expand thanks to new partnerships with the studios. In addition, the studios intend to pull out of the game as well. 

Snapchat offers them some counterparts. The firm says partners will be able to add monetization features and advertisements in the form of 6-second snaps. A relatively weak counterpart on the side of the user since most games and applications adopt a similar model.

More discreet, Snapchat also announced other novelties. He plans, for example, to advance on virtual reality and search via the camera. Another tool has been introduced. 

This is a feature for creating cross-platform stories. Called App Stories, it makes it possible to share stories on Tinder or HouseParty for example. in addition, Snap announced the arrival of several programs for Snap Originals. A series, comedies, a documentary. Everything is there to relaunch the application of sharing photos and videos.