After the controversy of the 2019 edition which had seen the CES organizers lose its price for a prototype sex toy, the Las Vegas show decided to play the opening by officially welcoming several manufacturers of connected toys for adults, ending excessive Puritanism.
The toys are supposed to help relax, to educate, to recover after childbirth, foster relationships long term or long-distance and emancipation of women and give pleasure. But this dimension comes long after health among the arguments put forward by manufacturers, concerned about respectability. ” Sex toys have an extremely negative connotation,” remarks Jérôme Bensimon, the president of Satisfyer. ” So we renamed ourselves” society of sexual well-being”.
The brand has become known with its pressure wave technology to stimulate the clitoris and is about to launch an application connected to certain toys, which will allow them to be controlled with the intonation of the voice, in particular. On its stand at the consumer electronics show in Las Vegas (CES), vibrators and geisha balls rub shoulders with mini vibrators in the shape of ice cream cones. Last year, such a display would not have had city rights. But for the 2020 edition, the sextech is being tested, after long procrastination.
A year ago, the CTA, organizer of the fair, withdrew an innovation award from Osé, a prototype sex toy that she described as ” immoral, obscene and profane “, recalls Lora Haddock DiCarlo, the inventor of this double clitoris and G-spot stimulator. The affair had made noise and the organizer returned its price to him. ” Sex toys are consumer electronic devices, but they are not treated as such “, regrets Janet Lieberman-Lu, co-founder of Dame Products, which manufactures small clitoral vibrators. ” While they are more common in homes than many other products found at CES, ” she notes.
His company has filed a lawsuit against the New York subway system, which allows ads for sexual impotence drugs, and humorous references to sexuality, but not sex toys. ” To say that erections are a health issue but that female vibrator are obscene is tantamount to saying that men are supposed to be able to have sex and that women are not supposed to be enjoying it.” And this vision feeds the culture of rape, ”she asserts.
Pleasure = health
Pleasure is synonymous with health, hammer all these entrepreneurs who have converted to the sex toy industry after a first professional life in electronics, medicine or beauty. They feel empowered with an educational mission, while textbooks are just beginning to include the shape and size of the clitoris. ” Everyone wants to talk about sex, but it’s often difficult, because of the fear of rejection, ” says Soumyadip Rakshit, president of Mystery Vibe, which designs vibrators for female and male organs with functions targeting disorders erection or scarring in the vagina after childbirth. To talk about it, ” people need to, like the doctor, an article, a celebrity, a series … “
Two stands away, Gerard Escaler, director of marketing for Lovense, explains to visitors how a ” masturbator ” for men works, a kind of tube with a sleeve inside, pink for straight people, transparent for homosexuals. The Hong Kong-based company offers several applications that facilitate long-distance physical relationships, whether with its partner or “camgirls” (people who film themselves live in sexual positions for a fee) equipped with a connected vibrator . ” Two people can synchronize their toys and even make a video call simultaneously, ” explains Mr. Escaler.