In the Connected Home family, I would like intelligent Beauty! Here is that L’Oréal, the French cosmetic giant, inoculates artificial intelligence into our makeup routine. No need to consult Dame frog to know the weather, this new connected device is a real barometer which optimizes personalized beauty solutions at home according to environmental conditions. A new decade that has started off in style!
The cosmetics and skincare giant unveiled its device called Perso at the high-tech Consumer Electronic Show 2020, which is currently taking place in Las Vegas. Developed by L’Oréal’s Technology Incubator , Perso is only 16 cm high but offers innovative solutions to beauty lovers thanks to artificial intelligence and a four-step procedure.
First of all, the ModiFace mobile application offers a personalized skin analysis using artificial intelligence in order to assess in detail the skin of the user (or user ). Then, using data from the Breezometer built into the device, Perso assesses the environmental conditions of the day, such as humidity, weather and UV index , which could affect the condition of the skin.
A real barometer with great care
During the third step, the user shares their care and product preferences with the application, before the final step, during which the device delivers a personalized dose mixing a moisturizing treatment , a serum and an eye contour treatment . The technology also adjusts the composition of the treatment according to the time of day, whether in the morning or in the evening. The brand even claims that with frequent use, Perso’s intelligent platform will be able to recommend the most suitable mixes to its user.
Note that the device is not limited to moisturizers, Perso also makes mixes of foundations and lipstick. L’Oréal plans to roll out the cosmetic functions a little later. The device should be marketed in partnership with one of its major facial care brands in 2021.